15 Mortgage Blog Topics and Ideas to Keep You Blogging

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Summary: This article offers a list of mortgage blog content topics and ideas, based on our own experiences. It also explains the importance of publishing original content, if you want to attract visitors through the major search engines.

Mortgage blogging is a great way for brokers, loan officers, and lenders to connect with mortgage shoppers online. Home buyers who are in the market for a loan typically have a lot of questions. They want to know about the mortgage process, types of loans, lending standards, and similar topics. Mortgage professionals can answer these questions, and connect with the people asking them, by blogging on a regular basis.

But judging by the conversations I’ve had, it seems a lot of mortgage professionals struggle to come up with blog topics and content ideas. So let me offer some assistance, based on 13+ years of experience.

15 Mortgage Blog Post Topics & Ideas

A mortgage blog is only as good as the content it provides. To keep your readers engaged, you must publish quality content on a regular basis.

That might sound difficult, especially if you’re new to the process. But with a solid content plan in place, you’ll never be at a loss for blogging ideas.

Here are 15 mortgage blog topics and content strategies you can use…

1. Re-purpose email content. If you’re like most mortgage professionals, you’ve probably answered countless questions by email over the years. Stop deleting them and start saving them. Each one could serve as a blog post topic, if expanded. Just keep them anonymous. You don’t want to publish a person’s name online without their permission. Instead, use a “reader question” format to introduce each blog post. Email exchanges are an endless source of Q&A blog topics for your mortgage blog.
2. Try blogging about current industry events and how they relate to your readers. This might include mortgage rate trends, housing market trends, new lending rules, and other industry news topics.
3. Let your readers dictate your mortgage blog topics and content ideas.Put an “Ask a Question” box onto the side of your blog, or at the top of each post where it’s clearly visible. The questions would come to you by email, and you could easily develop them into articles. The person who asks the question would get a helpful answer, and you’d end up with a fresh new article on your mortgage blog. This could also be used for lead generation.
4. Create a blogging series such as “21 steps to mortgage approval,” where each item in the series serves as an individual post or article. This would result in a lot of fresh new content, not to mention a steady increase in web traffic over time.
5. Blog about the different types of home loans, and the pros and cons of each type. This is always a popular topic among mortgage shoppers.
6. Here’s another mortgage blog idea you could develop into an article series. Write about the different things that can go wrong during the application, underwriting and approval process. What kinds of problems might borrowers run into along the way, and how might they be avoided? Explain them on your mortgage blog.
7. If you serve a certain geographic area (as opposed to a national audience), write about the local real estate market. This is always a hot topic among home buyers. Blog about local home prices, sales trends, supply versus demand, and other housing-related topics that would interest local buyers and sellers. Local real estate content is great for attracting local readers!
8. To expand on mortgage blog topic #7 above: If your company serves a national audience, or a large region of the U.S., you could write about housing conditions in all major metro areas within your service area.
9. Blog about real estate developments in your area, such as new neighborhoods being built, multifamily projects, etc.
10. Create profiles of local home builders, with their permission and involvement.
11. Invite guests to contribute to your mortgage blog, such as local builders, home inspectors, real estate experts, etc. Your guest authors will get free exposure, and you’ll get some fresh new topics and content to fuel your blog posts.
12. As a twist on the previous content idea, you could even create a multi-author mortgage blog for your city, state or region. The WordPress blogging program makes this easy with their multisite feature. It could be a joint effort between you and other motivated people who realize the value of internet publishing and exposure.
13. Use testimonials as blogging material (with the client’s permission of course). To take this a step further, you could even…
14. Publish success stories. Each time you successfully close a loan for a client, have them share their story through your blog. This will add more life and credibility to your testimonials. It will turn them into real-life success stories.
15. Have us create a mortgage blog topic plan for you! We have been involved with real estate publishing for more than a decade. We can help you build a blogging content plan around your business model and your desired audience. We can even write the content for you. The more often you publish, the more visitors you’ll attract online. We can help you accomplish this goal.

These are certainly not the only topics you can write about on your mortgage blog. Your business model might be different from other brokers, loan officers or mortgage companies. So your blogging content plan should be unique as well. It should reflect your business goals and your intended audience.

Just remember that quality comes first. Some mortgage professionals feel the need to write a lot of posts, day after day. Somewhere along the way, they sacrifice quality in favor of quantity. This is a mistake. Quality always comes first. Don’t click the “Publish” button until each blog post is the best it can be — fully developed, comprehensive, and useful to the reader.

The Importance of Writing Original Content

I want to end this tutorial by talking about the importance of unique and original content, as compared to “stock” or reprint content. If you’re serious about mortgage blogging as a marketing strategy, you should be publishing your own original content. You can write it yourself, or have someone (like us) write it for you. As long as it’s unique.

And here’s why…

Search engines like Google and Bing tend to ignore unoriginal reprint content (that already exists on other blogs or websites). They usually only display one version of a given document, and it’s typically the original or first-discovered version of the document. They do this to protect their search results from redundancy and clutter, naturally.

Here’s what this means to you and your mortgage blogging program. If you take the easy route and publish reprint content onto your blog, you have little to no chance of attracting readers via the search engines. So in that regard, you’ve doomed your blogging program from the start.

Having too much reprint content can actually harm your search engine performance. According to Google’s webmaster guidelines: “Google will take [negative] action against domains that try to rank more highly by just showing … cookie-cutter pages that don’t add substantial value to users.” They also tell website publishers to avoid “Stitching or combining content from different web pages without adding sufficient value” (source).

Original mortgage blog content, on the other hand, can help you steadily increase your website traffic over time. Some of our clients come to us with 200 – 500 website visitors per week. After a few months of our blogging services, they’re up to 10,000 – 20,000 visitors per week (or more, depending on the client). That’s because we publish high-quality, original content.

[We also focus on topics that have proven to be popular among home buyers and mortgage shoppers. But that kind of proprietary “intel” is reserved for our clients.]

Here’s the bottom line: If you want to use blog content marketing to increase your website traffic and lead volume over time, you need to publish your own original content. Shortcuts will get you nowhere.

We Can Do Your Blogging for You

This article offers a wealth of mortgage blog topics and content ideas. So it’s a useful resource for the DIY types who want to write and publish their own content. But not everyone has the time, desire, or ability to take the do-it-yourself approach. That’s where we come in.

Our company specializes in mortgage blog marketing. We’ve been doing it for more than 13 years, and we have it down to a science. Our content marketing services include blogging, data mining, and Google-friendly SEO strategies — all rolled into one. We can help you steadily increase your website traffic over time, which in turn can help you generate more leads. A steady stream of leads. That’s what we’re about.

So if you’re convinced that blogging is a good way to grow your business, but you want someone to do the heavy lifting for you, send us an email today.